Wheels & Waves 2018, Steve Caballero & Elders Co. Helmet

Image courtesy of WheelsandWaves.com

Wheels and waves used to be a popular meeting agenda for motorcyclists and surfers, but now it has become a symbol of the Movement itself. The Wheels and Waves-Festival in Biarritz, France, is a real paradise for bikers and surfers. Amidst the magnificent architecture and the perfect waves, and the unity of enthusiasm comes to this festival to share in a refreshing new movement that is not tied to restrictive rules. Creative custom bikes earn the deserved respect, surfers and skater cultures are celebrated simultaneously. Everything goes together, and everything is accepted here.

Wheels and Waves this year is the seventh series of this yearly international event. This time it was centered in a French city called Biarritz. A beautiful seaside town which is also a popular tourist site since much visited by the royals of Europe in the 1800s. Now, Biarritz is a haven for surfers and motorists.

Wheels and Waves 7th edition is held for 4 days from 14-17 June 2018. Opened in the multipurpose building La Halle Iraty and immediately forwarded with Punk’s Peak Race on the edge of Spain called Jaizkibel. The second day was resumed with the Deus Swank Rally held in a French village called Saint-Pée-sur-Nivelle, a musical concert adding to the event until midnight. The next day, on the third day, followed by EL ROLLO racing session which is a Flat Track motor race. The fourth day is closed with water-surfing festivals and music performances.

Image courtesy of WheelsandWaves.com

There is a unique view in Wheels & Waves this time. Is a world skate legend named Steve Caballero who is an active Wheels & Waves participant in recent years, wearing a helmet made in Indonesia, the Elders Company. Appeared in a flat track racing session, Steve is very enthusiastic in wading through the oval-shaped track. Steve looks confident to use the Indonesian products, both in ensuring the safety of the head and add a slick appearance on the motor. Steve Caballero looks so ferocious on Indian motorcycles, with MX jersey and red-colored Premium Helmet Raid made by Elders Company.

This phenomenon at once proves that local products made in Indonesia have started to get a place in the international arena, so duly Brand Indonesia can be more confident in competing with products from abroad.